Flashes of Panic

Runner’s World, which less than a year ago couldn’t tell you what RSS was or why their updated-daily website might want a web feed, is doing a New York City Marathon podcast, press releases and all.

Meanwhile, their languishing Daily News, in which I occasionally have a column, like yesterday’s, has no feed. Why? Because “podcast” is a much sexier buzzword than “web feed,” and you get a lot more attention for jumping on the podcasting bandwagon than you do for implementing useful technologies that you’re two years behind on.

Now Playing: Good Times from The Lost Boys OST by INXS/Jimmy Barnes