Flashes of Panic

Well, that didn’t take long.

This afternoon someone noticed my hat—a year and a half old and already faded to an indistinct blue-brown—and joked, “They’re gonna take that away from you; it doesn’t use the Official University Font.”

Seems you can’t get hats in this design anymore, or for that matter those traditional block-letter sweatshirts; they’re pushing visual brand identity now. So I’m holding on to this hat; it’s going to be a collector’s item, right? Scarcity drives up demand?

Now Playing: Guitar Song from Strangest Places by Abra Moore

Technorati Tags: branding, gradschool