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A lost opportunity

Someone was leaving a good chunk of cash on the table at the World Indoor Championships. I went out on Sunday to try to find some kind of souvenir concession—t-shirts, hats, whatever. At the big meets I’ve attended in Japan in ‘06 and ‘07, Mizuno (an IAAF sponsor) had at least a tent at the venue with shirts; in Osaka, they had rented an entire store near the stadium which was full of gear. (And I dropped some cash there.)

In Valencia? Nothing. Mizuno had a tent, but it was just Mizuno gear, nothing event-specific. I don’t know if it should’ve been the LOC (which is international athletics jargon for the Local Organizing Committee, the hosts of the event,) the IAAF themselves via the LOC, or Mizuno (or even the Spanish federation,) but somebody could have picked up a few thousand euros selling shirts. The only things I saw with the event logo were the volunteers’ jackets and the backpacks handed out to the press.

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