« Leader of the Band | Main | Scientific equipment »

Knowing your market

I did some internet research on one of the regulars at our lunchtime soccer games when I worked in Pennsylvania. He’s doing decently well these days (evidenced by the fact that he has his own domain, and one of the descriptions under his name was “TV Personality”).

While looking through his publication history, I noticed that one of his cookbooks, which has my favorite cookbook title ever (A Man, A Can, A Plan) has sold over half a million copies.

I’m trying to figure out if this is good (men cooking) or bad (lowest-common-denominator cooking).

Now Playing: Wake Up Call by Peter Case

Technorati Tags: ,

Post a comment